About Us

A journey in the making since 1851.

Born in 1851, Bally is a Swiss luxury brand with a rich heritage in leather craftsmanship and a longstanding relationship to architecture, the arts and the environment. Today, under the creative direction of Simone Bellotti, the brand offers Swiss precision and relaxed elegance across ready-to-wear, shoes, leather goods and accessories.

The company is owned by JAB Holding Company, a privately held group focused on long term investments in companies with premium brands, attractive growth and strong cash flow dynamics.


Today, Bally continues to honor its timeless traditions, subscribing to the belief that quality speaks for itself. Even our most iconic shoes, like the men's formal Scribe, created by Carl Franz Bally's grandson Max Bally in celebration of the brand's 100-year anniversary in 1951, are still handmade in Switzerland, taking 240 artisanal techniques to complete.


Bally dares to be different, always designing with longevity in mind. Our team of multi-generational artisans based in Caslano, Switzerland, handcraft styles with consistency and care, embodying our dedicated approach to making shoes, accessories and ready-to-wear.


We engineer functional fashion that breaks boundaries. Whether it’s Reindeer boots, worn by Tenzing Norgay during the first-ever ascent of Mount Everest in 1953, technical Curling shoes worn by the Swiss Olympic team, or the use of AI and 3-D prototyping to inform our designs, we embrace a multitude of cutting-edge technologies to maximize our possibilities.