The Importance of Mountains
Covering 25% of the world's land surface and supplying freshwater for 12% of the human population, fragile mountain environments around the world are in need of critical attention and care as they face the adverse effects of global warming and excessive tourism.
Our Alpine Heritage
Bally's long-standing tie to the mountains begins with its Alpine origins and pioneering legacy. From sponsoring the Swiss Winter Olympics team and early 20th century Swiss expeditions, to creating the iconic Reindeer boots worn by Tenzing Norgay during the first-ever ascent of Mount Everest in 1953 with Sir Edmund Hillary, Bally has always had a deep reverence for the environment and outdoors.
The Himalayan glaciers have been melting at an accelerated rate, accounting for the world's third largest deposit of ice and snow after Antarctica and the Arctic. Over the last forty years, billions of tons of ice have been lost, threatening a vital source for 800 millions of people downstream who rely on it for everyday irrigation, hydropower and drinking.
In 2019, Bally returned to Everest, introducing its Bally Peak Outlook initiative, which included a crucial cleanup from base camp to the peak, as part of a broader Sustainability program. (Discover more on Bally's approach to corporate social responsibility.) Led by environmental activist and mountaineer Dawa Steven Sherpa and his team of expert climbers, two tons of waste were successfully removed from "The Roof of the World," with over half collected from the "Death Zone," restoring the pristine landscape of the sacred mountain.
In 2020, Bally formalized its long-term commitment to mountain preservation, establishing the Bally Peak Outlook Foundation, whose mission is to safeguard the world's fragile mountain environments. By 2021, Bally will clean up the base camp of Everest for a second time, as well as those of seven other 8,000-meter mountains in the Himalayas, including Cho Oyu, Dhaulagiri I, Kanchenjunga, Lhotse and Makalu, under Dawa's stewardship.
Developing expeditions with “sister mountains,” the Bally Peak Outlook Foundation will conduct a high-altitude climb in Fall 2020 to remove waste from the inaccessible areas of Mt. Fuji, Japan’s renowned pilgrimage site, with the Fujisan Club. Later, in 2021, the expedition will target Mt. Kilimanjaro in Tanzania to address local environmental issues and provide support to local rangers in building new trails that create more sustainable access to the summit.
Our Partners in Mountain Preservation
We are proud to support the important work of climber and author Jamling Tenzing Norgay and his family-run Tenzing Norgay Sherpa Foundation which engages local communities of the Khumjung Valley and the Himalayan region in cleanups and educational programs.
Bally also sponsors the International Climbing and Mountaineering Federation, also known as the UIAA and its annual Mountain Protection Award which leads global projects that improve the lives and conditions of mountain people and their communities.